Lionsgate has introduced another marketing strategy for the Hunger Games mania. This time, the capitolcouture.pn website was launched in celebration to the 74th day before the big premiere of the Hunger Games movie, however, it's not yet active. Why 74th? Well, if you've read the books, you'll know that the first book revolves around the story of Katniss and Peeta during the 74th Hunger Games, make sense?
Accordingly, Capitol Couture (which is represented by Effie's face (Elizabeth Banks)), will provide tips and trends of the Capitol fashion. So expect to see more tips from Effie and Caesar Flickerman (the Ryan Seacrest of the Capitol). I suppose they're going to talk more about the Capitol Colours, a series of nail polish products inspired by the trilogy.
So, what are you waiting for? Head to www.capitolcouture.pn and enter this password #lookyourbest to access the site. I repeat, as of this moment, it is not yet active but you could sign up to receive updates. Just enter your email address and wait. If you have a Tumblr account, you can follow Capitol Couture to be updated with their latest posts. Oh before I forgot, please add me at Tumblr at http://www.hungergamesmovieseries.tumblr.com. See you there!
This is quite an interesting way to market this movie. It seems like there will be a lot of great fashion tips on the site. Thanks for sharing.
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