Can't get enough of The Hunger Games: Mockingjay? Watch this another TV spot and let your heart break when you see Peeta crying.
all you need to know about the Hunger Games movies
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| Jennifer on Katniss/Josh on Peeta in Catching Fire |
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| Jen and Josh on their kissing scenes in Catching Fire |
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| Josh and Jen on getting along with the cast |
JM: HOW CHALLENGING WAS IT TO APPEAL TO A WIDE AUDIENCE IN A MOVIE LIKE THE HUNGER GAMES?
There were a lot of challenges in marketing a beloved book especially knowing that it was the first of four films in a series. The best decision we made was to take our queues from the book – and we consider the words of Suzanne Collins to be our bible in marketing the film.The Hunger Games is a story about a reluctant hero who is forced into a world of violence and how institutionalized violence (i.e. war) changes everyone. One of the biggest challenges fundamentally was how to handle the notion of kids killing kids. The books do not glorify violence and Katniss is not a killer. Sensationalizing that aspect of the story would be contrary to the core message of the books and we believed that it would be alienating to a huge part of the audience that love the books and that would love the movie.
JM: WHAT WAS THE FIRST CAMPAIGN YOU SHOT? CAN YOU TALK ABOUT A RECENT SHOOT AND HOW YOUR PROCESS WORKS?
Most recently I shot the campaign for HUNGER GAMES: CATCHING FIRE. Because I also shot the campaign for the first HUNGER GAMES I have gotten to know the talent and there’s a certain level of trust and familiarity that has added a level of magic to the campaigns.
As a general rule, a photographer has a short window of time to connect with an actor and make them feelcomfortable and safe and taken care of – most times it’s a matter of hours from the time they show up at the studio for hair/makeup before you have to dive right in. I think that’sone of the advantages of my job – I get to connect withthe people I’m working with on a more intimate level thanmost marketing executives. It’s something I’m grateful for and something I never take for granted.
JM: WHAT ARE THE SPECIFIC QUALIFIERS TO TAKE INTO ACCOUNT WITH YOUR NEXT MARKETING CAMPAIGN…YOU JUST RELEASED THE FIRST TEASER FOR CATCHING FIRE(WHICH GOT OVER 28M VIEWS IN A LITTLE OVER A WEEK) BUT I’M SURE THERE WERE MANY CHALLENGES.
The launch of the teaser trailer for CATCHING FIRE was a hugely pivotal moment in the ongoing HUNGER GAMES campaign. Because we have a franchise across four films, each piece is just part of the larger puzzle, and this step was even more crucial because we had such great success on the first film. At the same time we have a new director (Francis Lawrence), a new editor,a new cinematographer and a new costume designer.
So I really needed this first glimpse of the second film to work hard to reassure the fan base that the characters they know and love are back and that the integrity we showed with the first movie is still intact. But almost equally important for me was to show that the stakes are higher, the drama will be greater and that CATCHING FIRE will betaking the story of our reluctant hero Katniss Everdeen to a whole other level. I’m grateful that Francis Lawrence has delivered a gigantic movie that has so many rich and amazing pieces for me to play with. He’s really made my job a fun and easy one.
Probably the most satisfying thing I saw after the release of the teaser was a fan comment on one of the blogs that posted the trailer. I tend to be overly obsessive about reading and monitoring real fan reaction to the materials. This one comment did the most to reassure me that we had hit the mark with the new teaser trailer: “Shit’s getting real.” It doesn’t get better than that.
“I think in [Catching Fire] the story kind of opens up a lot. There’s a lot more interesting plots that start to develop and everything kind of thickens and we sort of just up the overall feel of the movie.”
“I mean, we kept the same idea of the first with the whole world,” Josh adds. “But we kind of bumped it up a little and made it a little more immersive, but it’s really great. [And] we stayed true to the book as always.”
“We got some amazing actors to come in [like] Philip Seymour Hoffman. It was pretty incredile to work with all these guys.”
“I can’t divulge any kind of plot details, but it’s up and down. Katniss and Peeta’s relationship is very complicated. It has a lot of little things that need to be worked out, but it’s good. People, I think, will be very satisfied with it.”
And speaking of on-screen relationships, Josh dished on what it’s like to kiss someone for “work.”
“I’d say there’s a natural stirring that happens in your body,” the actor laughs. “If you’re in the moment and you’re in the scene, then naturally whatever naturally happens is what’s supposed to happen.”
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| 5. Josh Hutcherson as Peeta |
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| 6. Liam Hemsworth as Gale |
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| 7. Sam Claflin as Finnick Odair |
"I have proposed to Katniss," Hutcherson confirmed. "It was good. Actually, funny story: When we shot it, the actual proposal itself is done where you don't hear what we're saying, so I was just saying gibberish while I was proposing to her on one knee. Actually, the very first time I went to get down on one knee my pants ripped right down the crotch. The worst thing that could happen when you're proposing to somebody is that your pants rip right down the crotch, and that's what happened to Peeta. So... he's doomed. He's doomed. Poor guy, he just can't catch a break."
"The Reaping stuff was really great. The Reaping stuff we did was really powerful, really well written," he recalled. "The extras were so awesome. Like, literally, every extra was a very, very talented actor, and so in the really emotional scenes, all the background really brought their A-game. It really added a lot. That was really cool to see that all come together."
"They actually built a cornucopia in Atlanta that we shot at, and it looks amazing, and the way that the spokes got out, and the way everyone comes up on the pedestals and the water — it looks incredible," he gushed. "I've seen some of the CG renderings that [director] Francis [Lawrence] has worked on, and they look really, really great."
"They're shooting, I think, all the stuff in the arena is going to be IMAX," Hutcherson said. "So when you go see it in IMAX, you'll see the regular movie when we're in the Districts and in the Capitol. When you see us go up in the pod in the games, it will open up into IMAX. It will be amazing. It's very cool."
"That is not a question for me," Lawrence told MTV News Monday at a Los Angeles screening of her new movie "Silver Linings Playbook."
Oh no? Who among the star-studded cast should we consult about the subject then?
"Josh Hutcherson," Lawrence said. "They are in love. It's a full-blown bromance and it's really bromantic and adorable. It's really cute. It's annoying, but it's cute."
“We’ve got a new cast and they’re wonderful,” she continued. “Jeffrey Wright, Jenna Malone, Amanda Plummer — and it’s going really well.”
“We had this real-looking spider. Josh (Hutcherson) came up behind her with the spider. She started screaming at the top of her lungs. We were on a big stage and she ran out screaming,” says Harrelson, still laughing about the incident. “She’s the funniest woman I know. I’m in a perpetual state of laughter with her, which is a pretty good way to be on set.”

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| Jennifer Lawrence and Josh Hutcherson in Catching Fire set |
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| President Snow's peacekeeper dons a new outfit for Catching Fire |
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| the victory tour stage for Katniss and Peeta in Catching Fire |