Hijacked Peeta and Johanna in New Capitol Couture Portraits

Have you seen the teaser wherein Beetee interrupted President Snow's presidential address with hijacked Peeta and Johanna on his side? Well, if you haven't seen it, see it at this post http://www.hungergamesmovieseries.com/2014/07/the-mockingjay-is-alive-beetee.html. Meanwhile, here are still posters and animated portraits of Peeta and Johanna, all in white, as they've been hijacked by the Capitol.

animated Johanna Mason & Peeta Mellark Capitol Couture Posters - Panem Today, Panem Tomorrow, Panem Forever

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Capitol Couture Releases District Heroes

District heroes have been featured at the Capitol Couture! Check them out below:


To find out more about their backstory, visit http://www.thecapitol.pn/districtheroes/12

District 3: Fibre Bissette

District 4: Naida Dolan

District 6: Malcolm Kastel

District 7: Elias Haan

District 9: Triti Lancaster

District 10: Felix Stam

District 12: Lily Elsington

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Peeta's Marketing Portrait for The Hunger Games: Catching Fire

A new portrait of Peeta (played by Josh Hutcherson) was released in an interview with Lionsgate chief marketing officer (CMO) Tim Palen. In the interview, Palen was able to talk about how Catching Fire was marketed to the audience along with his experiences in working with the stars as well as his works during The Hunger Games days.

JM: HOW CHALLENGING WAS IT TO APPEAL TO A WIDE AUDIENCE IN A MOVIE LIKE THE HUNGER GAMES?

There were a lot of challenges in marketing a beloved book especially knowing that it was the first of four films in a series. The best decision we made was to take our queues from the book – and we consider the words of Suzanne Collins to be our bible in marketing the film.The Hunger Games is a story about a reluctant hero who is forced into a world of violence and how institutionalized violence (i.e. war) changes everyone. One of the biggest challenges fundamentally was how to handle the notion of kids killing kids. The books do not glorify violence and Katniss is not a killer. Sensationalizing that aspect of the story would be contrary to the core message of the books and we believed that it would be alienating to a huge part of the audience that love the books and that would love the movie.

JM: WHAT WAS THE FIRST CAMPAIGN YOU SHOT? CAN YOU TALK ABOUT A RECENT SHOOT AND HOW YOUR PROCESS WORKS?

Most recently I shot the campaign for HUNGER GAMES: CATCHING FIRE. Because I also shot the campaign for the first HUNGER GAMES I have gotten to know the talent and there’s a certain level of trust and familiarity that has added a level of magic to the campaigns.
As a general rule, a photographer has a short window of time to connect with an actor and make them feelcomfortable and safe and taken care of – most times it’s a matter of hours from the time they show up at the studio for hair/makeup before you have to dive right in. I think that’sone of the advantages of my job – I get to connect withthe people I’m working with on a more intimate level thanmost marketing executives. It’s something I’m grateful for and something I never take for granted.

JM: WHAT ARE THE SPECIFIC QUALIFIERS TO TAKE INTO ACCOUNT WITH YOUR NEXT MARKETING CAMPAIGN…YOU JUST RELEASED THE FIRST TEASER FOR CATCHING FIRE(WHICH GOT OVER 28M VIEWS IN A LITTLE OVER A WEEK) BUT I’M SURE THERE WERE MANY CHALLENGES.

The launch of the teaser trailer for CATCHING FIRE was a hugely pivotal moment in the ongoing HUNGER GAMES campaign. Because we have a franchise across four films, each piece is just part of the larger puzzle, and this step was even more crucial because we had such great success on the first film. At the same time we have a new director (Francis Lawrence), a new editor,a new cinematographer and a new costume designer.

So I really needed this first glimpse of the second film to work hard to reassure the fan base that the characters they know and love are back and that the integrity we showed with the first movie is still intact. But almost equally important for me was to show that the stakes are higher, the drama will be greater and that CATCHING FIRE will betaking the story of our reluctant hero Katniss Everdeen to a whole other level. I’m grateful that Francis Lawrence has delivered a gigantic movie that has so many rich and amazing pieces for me to play with. He’s really made my job a fun and easy one.

Probably the most satisfying thing I saw after the release of the teaser was a fan comment on one of the blogs that posted the trailer. I tend to be overly obsessive about reading and monitoring real fan reaction to the materials. This one comment did the most to reassure me that we had hit the mark with the new teaser trailer: “Shit’s getting real.” It doesn’t get better than that.

Source:

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President Snow's Capitol Couture Portrait - Looking Intimidating as EVER!

Guys, the ruler of Panem who's very obsessed with white roses. This was released Yahoo! Movies.

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Capitol Couture Portraits of Peeta, Gale and Finnick for The Hunger Games: Catching Fire

Here you go - presenting Peeta Mellark and Gale Hawthorne, a.k.a. the guys who torn Katniss Everdeen's heart in "The Hunger Games" trilogy. I mean, who would not resist the charms of these two? Oh yeah here's the addition. The stunning heartthrob of the Capitol and the whole Panem - Finnick Odair! 

Anyway, Lionsgate presents you Josh Hutcherson as Peeta Mellark, Liam Hemsworth as Gale Hawthorne and Sam Claflin as Finnick Odair. 

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First Official Look at Jena Malone as Johanna Mason and Jeffrey Wright as Beetee

The two new Capitol Couture portraits released are from Johanna Mason and Beetee. This is actually our first official look of Jena Malone as Johanna Mason, a sassy victor from District 7, and Jeffrey Wright as Beetee, a victor from District 3. 

Jena Malone as Johanna Mason

Jeffrey Wright as Beetee

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Katniss' Capitol Portrait for The Hunger Games: Catching Fire

Here's the Capitol Couture portrait of our mockingjay Katniss Everdeen, of course played by the lovely Jennifer Lawrence. This was released via MSN.

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Haymitch and Cinna Capitol Couture Portraits for The Hunger Games: Catching Fire

Yesterday, we have witnessed the portraits of Effie Trinket and Caesar Flickerman from Capitol Couture. Now, it is Haymitch and Cinna's time to shine. See the photos below. These were released via People and IGN. Thanks Lionsgate!

Who's portrait will be next? Will we be able to see Portia and the rest of the stylists? Or perhaps President Snow or the newly appointed head gamemaker Plutarch? I was actually surprised to see Haymitch! You know, I actually expect that only people from the Capitol will be featured like last year.

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Capitol Couture Portraits - Effie and Caesar

Guys, here are the portraits released by Capitol Couture. Do you remember the one with the chair with the hashtage #ladiesfirst? The date mentioned was March 4 and so the first portrait to appear was Effie Trinket sitting on the green chair! The next one was Caesar Flickerman sitting on a old whitish chair. I was totally shocked with the hair! It feels like the hair was kissed by Nicki Minaj! Anyway, take a look at the portraits below. 

 

Effie Trinket (District 12 escort)

Caesar Flickerman (Hunger Games host)

Who's portrait will come next? Any guess? What do you think of their hair and costume?

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